Market learning orientation, entrepreneurial orientation, innovation capability, trust and their impact on the performance of contract farming in Malaysia
Contract farming (CF) is facing a number of issues which require farmers to change their traditional business approaches to strategic orientation (SO). In addition, innovation capability (IC) has been promoted as mechanism for growth and sustainability in various sectors. However, the study on the a...
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Format: | Thesis |
Language: | English |
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2020
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Online Access: | http://eprints.utm.my/102276/1/NoraindahAbdulahFahimPAHIBS2020.pdf.pdf |