The relations within `push' and `pull' motivation factors of millennial generation tourists to visit heritage attractions in Johor
The aim of this study is to explore factors that motivate and influence the journey of millennial tourists to visit heritage attractions in Johor. This study targeting millennial generations as they can be considered the drivers of new consumer demographics (Saavedra, 2015) and the latest generation...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.utm.my/102684/1/ZulaikhaAbRahmanMFABU2021.pdf.pdf |