Product placement and brand attitude development in the age of digital media with disclosure and persuasion knowledge related to brand association. A review paper from the last decade
Due to the obvious increased clutter and customers' purposeful avoidance of traditional marketing, marketers have developed new strategies to effectively engage with their customers. One such method is to include media-based product placements in the tale. When customers are aware of prominent...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ASR Research India
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104211/1/AlharthiRamiHashemNorZafirMdSallehMazilahAbdullah2022_ProductPlacementandBrandAttitudeDevelopment.pdf |