The impact of internal marketing practices on employees' job satisfaction during the COVID-19 pandemic: the case of the Saudi Arabian banking sector
Based on the social exchange theory, the current study aimed to develop and test a conceptual model that integrates the relationships among internal marketing dimensions (i.e., supportive and participative leadership, training and development, information and communication, and selection and appoint...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104402/1/HaliyanaKhalid2022_TheImpactofInternalMarketingPracticesonEmployees.pdf |