The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention
The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104622/1/SalmalinaSalleh2022_TheMediatingEffectofPerceivedDiagnosticity.pdf |