The adoption of stimulus-organism-response (SOR) model in the social commerce literature.
Social commerce business is built on interpersonal networks and uses Internet social technologies to conduct sales of products and services, whereby it has been seen as a powerful visible symbol of the new e-commerce era (Wang et al., 2022). Users have witnessed the growth of various methods of exch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105161/1/ZhaoKexin2023_TheAdoptionofStimulusOrganismResponseSORModel.pdf |