Exploring the impact of social media marketing on customer acquisition for a graphic design firm.

In today's digitally dominated environment, customer acquisition is essential for business growth, particularly for graphic design firms. The utilization of social media platforms as essential instruments for business promotion has led to the widespread implementation of methods such as influen...

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Bibliographic Details
Main Authors: Marimuthu, Kaliyammah, Mohd. Rizal, Adriana, Basiruddin, Rohaida, Abdul Salam, Zarina
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
Online Access:http://eprints.utm.my/105205/1/KaliyammahMarimuthu2023_ExploringtheImpactofSocialMediaMarketingonCustomer.pdf