Communicating sustainability fashion in marketing advertisements on the context of Malaysia: Stimuli development and pre testing results
Although awareness of sustainable fashion in Malaysia is present, it is growing slowly. Consumers may find it challenging to understand messages or communicating advertisements on pro-environmental actions. Accordingly, stimuli development was designed in this study using regulatory focus theory for...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105388/1/ZuraidahSulaiman2023_CommunicatingSustainabilityFashioninMarketingAdvertisements.pdf |