Determinants of customer satisfaction in e-commerce: A case study in higher learning institutions in Johor
Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Accounting Research Institute (ARI)
2023
|
| Subjects: |