Exploring the path of biomedical technology in consumer neuroscience research: a comprehensive bibliometric analysis.

This study performs a comprehensive bibliometric analysis of biomedical (i.e., non-brain) technology such as eye-tracking (ET), electromyography (EMG), galvanic skin response (GSR), implicit association test (IAT), and electrocardiogram (ECG) tools in studying consumer’ behavior. To achieve this aim...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Khraiwish, Ahmad, Homsi, Lama Nasrallah
Format: Article
Language:English
Published: International Association of Online Engineering 2023
Subjects:
Online Access:http://eprints.utm.my/105825/1/NorZafirMdSalleh2023_ExploringthePathofBiomedicalTechnology.pdf