The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia.
This study attempts to investigate the key antecedents of green purchase intention of hotel customers in Malaysia. This study is guided by two research objectives: 1) to examine the relationship between environmental concern (EC) and green purchase intention (GPI); 2) to examine the relationship bet...
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| Format: | Article |
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Inderscience Publishers
2023
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