Rural perception on tourists' willingness to revisit in rural tourism: A study of Ma Wei Yi Folk culture village, Shaanxi Province, China
The development of rural tourism destinations in China is confronting multiple issues, including blind expansion and a repetitive developmental model, causing the sector to enter a vicious competition cycle. The perception among tourists of rural tourism destinations, and their willingness to revisi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106226/1/ChoongWengWai2023_RuralPerceptionOnTouristsWillingnessToRevisit.pdf |