What do the ‘crowds’ say about donation distribution by Malaysianbased charitable crowdfunding?.
Purpose: The present study demonstrates the netnography technique to explore and understand crowds’ perceptions on the donation distribution by charitable crowdfunding platform official social media, Facebook. Research design, data and methodology: This paper conducts a netnography design to examine...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association (KODISA)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106467/1/KamarudinMohdKhairy2023_WhatDoTheCrowdsSayAboutDonationDistributionbyMalaysian.pdf |