Current status of market mavens research: A literature review
Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market mave...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106610/1/AhmadJusoh2023_CurrentStatusofMarketMavensResearch.pdf |