Neuromarketing tools used in the marketing mix: a systematic literature and future research agenda
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are curre...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106716/1/AhmedHAlsharif2023_NeuromarketingToolsUsedintheMarketing.pdf |