Big data analytics capabilities and innovation effect of dynamic capabilities, organizational culture and role of management accountants

Purpose: This paper aims to assess the impact of big data analytics capabilities (BDAC) on organizational innovation performance through process-oriented dynamic capabilities (PODC), as a mediator, as well as the moderating roles of organizational culture (OC) and management accountants, in this art...

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Bibliographic Details
Main Authors: Munir, Sabra, Abdul Rasid, Siti Zaleha, Muhammad Aamir, Muhammad Aamir, Jamil, Farrukh, Ahmed, Ishfaq
Format: Article
Published: Emerald Publishing 2023
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