Why do donors donate? A study on donation-based crowdfunding in Malaysia
This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial le...
Main Authors: | , , , , , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI
2023
|
Subjects: | |
Online Access: | http://eprints.utm.my/107317/1/MohdKhairyKamarudin2023_WhyDoDonorsDonateaStudy.pdf |