Why do donors donate? A study on donation-based crowdfunding in Malaysia

This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial le...

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Bibliographic Details
Main Authors: Kamarudin, Mohd. Khairy, Mohamad Norzilan, Nur Izzati, Mustaffa, Fatin Nur Ainaa, Khidzir, Masyitah, Alma’amun, Suhaili, Nor Muhamad, Nasrul Hisyam, Abu Hussin, Mohd. Fauzi, Noor Zainan, Nurul Izzah, Abdullah, Abdul Hafiz, Samat Darawi, Abdul Basit
Format: Article
Language:English
Published: MDPI 2023
Subjects:
Online Access:http://eprints.utm.my/107317/1/MohdKhairyKamarudin2023_WhyDoDonorsDonateaStudy.pdf