Why do donors donate? A study on donation-based crowdfunding in Malaysia
This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial le...
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| Format: | Article |
| Language: | English |
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MDPI
2023
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| Online Access: | http://eprints.utm.my/107317/1/MohdKhairyKamarudin2023_WhyDoDonorsDonateaStudy.pdf |
| _version_ | 1811132514697216000 |
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| author | Kamarudin, Mohd. Khairy Mohamad Norzilan, Nur Izzati Mustaffa, Fatin Nur Ainaa Khidzir, Masyitah Alma’amun, Suhaili Nor Muhamad, Nasrul Hisyam Abu Hussin, Mohd. Fauzi Noor Zainan, Nurul Izzah Abdullah, Abdul Hafiz Samat Darawi, Abdul Basit |
| author_facet | Kamarudin, Mohd. Khairy Mohamad Norzilan, Nur Izzati Mustaffa, Fatin Nur Ainaa Khidzir, Masyitah Alma’amun, Suhaili Nor Muhamad, Nasrul Hisyam Abu Hussin, Mohd. Fauzi Noor Zainan, Nurul Izzah Abdullah, Abdul Hafiz Samat Darawi, Abdul Basit |
| author_sort | Kamarudin, Mohd. Khairy |
| collection | ePrints |
| description | This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them. |
| first_indexed | 2024-09-24T00:05:30Z |
| format | Article |
| id | utm.eprints-107317 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-09-24T00:05:30Z |
| publishDate | 2023 |
| publisher | MDPI |
| record_format | dspace |
| spelling | utm.eprints-1073172024-09-01T07:11:06Z http://eprints.utm.my/107317/ Why do donors donate? A study on donation-based crowdfunding in Malaysia Kamarudin, Mohd. Khairy Mohamad Norzilan, Nur Izzati Mustaffa, Fatin Nur Ainaa Khidzir, Masyitah Alma’amun, Suhaili Nor Muhamad, Nasrul Hisyam Abu Hussin, Mohd. Fauzi Noor Zainan, Nurul Izzah Abdullah, Abdul Hafiz Samat Darawi, Abdul Basit H Social Sciences (General) This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them. MDPI 2023-02 Article PeerReviewed application/pdf en http://eprints.utm.my/107317/1/MohdKhairyKamarudin2023_WhyDoDonorsDonateaStudy.pdf Kamarudin, Mohd. Khairy and Mohamad Norzilan, Nur Izzati and Mustaffa, Fatin Nur Ainaa and Khidzir, Masyitah and Alma’amun, Suhaili and Nor Muhamad, Nasrul Hisyam and Abu Hussin, Mohd. Fauzi and Noor Zainan, Nurul Izzah and Abdullah, Abdul Hafiz and Samat Darawi, Abdul Basit (2023) Why do donors donate? A study on donation-based crowdfunding in Malaysia. Sustainability (Switzerland), 15 (5). pp. 1-16. ISSN 2071-1050 http://dx.doi.org/10.3390/su15054301 DOI:10.3390/su15054301 |
| spellingShingle | H Social Sciences (General) Kamarudin, Mohd. Khairy Mohamad Norzilan, Nur Izzati Mustaffa, Fatin Nur Ainaa Khidzir, Masyitah Alma’amun, Suhaili Nor Muhamad, Nasrul Hisyam Abu Hussin, Mohd. Fauzi Noor Zainan, Nurul Izzah Abdullah, Abdul Hafiz Samat Darawi, Abdul Basit Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title | Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title_full | Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title_fullStr | Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title_full_unstemmed | Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title_short | Why do donors donate? A study on donation-based crowdfunding in Malaysia |
| title_sort | why do donors donate a study on donation based crowdfunding in malaysia |
| topic | H Social Sciences (General) |
| url | http://eprints.utm.my/107317/1/MohdKhairyKamarudin2023_WhyDoDonorsDonateaStudy.pdf |
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