The effect of Instagram influencers on green consumption behavior amongst Instagram followers in Malaysia
Nowadays, environmental problems are arising due to individuals’ consumption behavior, which necessitates serious attention. Consumers are gradually becoming aware of the effects of their consumption behavior on the environment and making a difference. Social media, particularly Instagram, plays a m...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.utm.my/108067/1/SanazSadhatiJalaliPAHIBS2021.pdf.pdf |