A proposed framework of the impact of tourist’s social interactions on destination image

This proposed study aims to explore the impact of social interactions on the formulation of destination image within rural tourism in China. Despite acknowledging the importance of destination image in tourism competitiveness, key areas such as the influence of tourist- tourist interactions and a ho...

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Bibliographic Details
Main Authors: Yan, Yurao, Kanjanapathy, Malini, Mohamed Saat, Maisarah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Subjects:
Online Access:http://eprints.utm.my/109061/1/MaisarahMohamedSaat2024_AProposedFrameworkoftheImpactofTourist%E2%80%99s.pdf