A proposed framework of the impact of tourist’s social interactions on destination image
This proposed study aims to explore the impact of social interactions on the formulation of destination image within rural tourism in China. Despite acknowledging the importance of destination image in tourism competitiveness, key areas such as the influence of tourist- tourist interactions and a ho...
Main Authors: | Yan, Yurao, Kanjanapathy, Malini, Mohamed Saat, Maisarah |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2024
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Subjects: | |
Online Access: | http://eprints.utm.my/109061/1/MaisarahMohamedSaat2024_AProposedFrameworkoftheImpactofTourist%E2%80%99s.pdf |
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