Action research in social media marketing to improve firm performance: Conceptual paper
In a hyper-rapidly growing business and marketing environment, with digital platforms increasingly at the center of consumer engagement, companies are constantly looking for innovative strategies to improve performance and remain competitive. This research explores the impact of three social media i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Subjects: | |
| Online Access: | http://eprints.utm.my/109063/1/ZhangYuefei2024_ActionResearchinSocialMediaMarketingtoImprove.pdf |