Profiling mobile business customers for mass customization
Nowadays, traditional services are being replaced by mobile or M-business that is more efficient, faster and accessible. To enable M-business operators to service many customers efficiently but with the impression of a personalized individual service, a method called mass customization is used. For...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.utm.my/11397/6/RezaDavariMFSKSM2010.pdf |