Internal marketing in the Malaysian telecommunication industry
The Telecommunications industry is currently undergoing changes due to globalisation and new technological developments (Telekom Malaysia Berhad, 2000). Multiple mergers and acquisitions have resulted in global expansion, liberalisation and privatisation of the industry (Le...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
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Penerbit UTM Press
2009
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| Online Access: | http://eprints.utm.my/14553/1/RohaizatBaharun2009_InternalMarketingintheMalaysianTelecommunicationIndustry.pdf |