Product's country of origin: method and approaches
Starting with our formative years and throughout our lives, we form images of countries around the world through education, friends, products and other experiences. These images of the country of origin and factors such as brand, warranty and price influence the way we thi...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
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Penerbit UTM Press
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/14562/1/RohaizatBaharun2009_Product%27sCountryofOriginMethodandApproaches.pdf |