The market segmentation in Malaysia by using psychographic dimensions
The rapidly changing market place environment has resulted in a majority of consumers at both national and international levels feeling confused and facing difficulties in making decisions. Among the contributing factors towards the phenomena are over-selection of pr...
| Main Authors: | , , , , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/14750/1/RohaizatBaharun2009_TheMarketSegmentationinMalaysiabyUsingPsychographicDimensions.pdf |