Front end customer relationship management (CRM) for UTM alumni
Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing p...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.utm.my/15438/4/NasrahNaharuMFSKSM2010.pdf |