Exploratory study of service quality for online shopping
Customer satisfaction and service quality are often treated together as functions of customer’s perceptions and expectations and research has shown that high service quality contribute significantly to profitability. Service quality is required to be first measured in order to improve the quality in...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.utm.my/16407/7/SamirahAbuSamahMFSKSM2010.pdf |