Social influence (part 2)
Once people make a commitment, they feel both internal and external pressure to behave consistently with that commitment. Other than that, they feel obligated to follow throught on it.
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.utm.my/22349/1/Social_Influence_Part_2.pdf |