Citizen relationship management implementation in local government - towards a theoretical research framework
Many governments today have made significant investment on Citizen Relationship Management (CiRM) implementation. The employment of CiRM systems has increased the operational day-to-day and strategic long-term effectiveness of governments, particularly in relation to the intimacy of their relationsh...
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| Format: | Article |
| Language: | English |
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Information Service Systems Innovation (ISSI) Research Group, Universiti Teknologi Malaysia
2012
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| Online Access: | http://eprints.utm.my/30376/2/Pub7_CRM_Implementation_LocalGovernment_TheoreticalFramework_amend.pdf |