Customer relationship management for Universiti Teknologi Malaysia (UTM): housing services
Customer Relationship Management (CRM) is one of the most popular business strategies that have been adopted among researchers, companies, institutions and organizations nowadays. CRM is responsible for organizational success in different sectors as it increases service efficiency and helps companie...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Information Service Systems Innovation (ISSI) Research Group, Universiti Teknologi Malaysia
2012
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/31665/2/Pub13_CRM_forUniversityHousingServices_amend.pdf |