Moving toward e-business: customer relationship management alignment in Malaysian small business
The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Social Sciences Research Society
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/32931/1/NorshidahMohamed2013_MovingTowardEBusinessCustomerRelationship.pdf |