The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descri...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
The Canadian Center of Science and Education
2012
|
| Subjects: |