The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descri...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
The Canadian Center of Science and Education
2012
|
| Subjects: |
| _version_ | 1796857216920190976 |
|---|---|
| author | Sukati, Inda Mazhari, Mohammad Yaser Madahi, Abdolrazagh |
| author_facet | Sukati, Inda Mazhari, Mohammad Yaser Madahi, Abdolrazagh |
| author_sort | Sukati, Inda |
| collection | ePrints |
| description | Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descriptive study done by survey method. The population in this study includes 400 costumers of private and state banks in Sanandaj of Iran. The instrument of data gathering was a questionnaire and the data were analyzed based on regression. Findings show that dependent variable is related to the independent variables meaningfully and positively. |
| first_indexed | 2024-03-05T18:54:23Z |
| format | Article |
| id | utm.eprints-33583 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T18:54:23Z |
| publishDate | 2012 |
| publisher | The Canadian Center of Science and Education |
| record_format | dspace |
| spelling | utm.eprints-335832018-10-14T08:19:18Z http://eprints.utm.my/33583/ The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks Sukati, Inda Mazhari, Mohammad Yaser Madahi, Abdolrazagh HD28 Management. Industrial Management Maintaining customers and keeping them loyal is considered vital for continuing business. In this study reported here examines the effect of four underpinnings of relationship marketing – trust, commitment, communication, and conflict handling – on customer loyalty in Iran. This research is a descriptive study done by survey method. The population in this study includes 400 costumers of private and state banks in Sanandaj of Iran. The instrument of data gathering was a questionnaire and the data were analyzed based on regression. Findings show that dependent variable is related to the independent variables meaningfully and positively. The Canadian Center of Science and Education 2012 Article PeerReviewed Sukati, Inda and Mazhari, Mohammad Yaser and Madahi, Abdolrazagh (2012) The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks. International Journal of Business and Management, 7 (15). pp. 81-87. ISSN 1833-8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/16296 DOI:10.5539/ijbm.v7n15p81 |
| spellingShingle | HD28 Management. Industrial Management Sukati, Inda Mazhari, Mohammad Yaser Madahi, Abdolrazagh The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title | The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title_full | The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title_fullStr | The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title_full_unstemmed | The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title_short | The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks |
| title_sort | effect of relationship marketing on costumers loyalty in iran sanandaj city banks |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT sukatiinda theeffectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks AT mazharimohammadyaser theeffectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks AT madahiabdolrazagh theeffectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks AT sukatiinda effectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks AT mazharimohammadyaser effectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks AT madahiabdolrazagh effectofrelationshipmarketingoncostumersloyaltyiniransanandajcitybanks |