Exploitation of ICT for strategic education marketing in Malaysian Public Institutions of Higher Learning (MPIHL)
The advances in information and communication technology (ICT) and the astounding developments brought about by the Internet have robustly transformed the marketing landscape and how marketers conduct business. ICT allow marketers to deploy customerization and technologicalship marketing in a financ...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://eprints.utm.my/3360/1/Exploitation_of_ICT_for_Strategic_Education_Marketing_in.pdf |