Online consumer’s acceptance of social networking sites as potential shopping’s guide
The emergence of social media has significantly altered the strategies that companies use to communicate with customers ( Lee, Xiong, & Hu, 2011). As social media moves from “buzz word” status to strategic tool, more practitioners are developing skills related to this online communication techno...
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/35518/1/Muslim2012_OnlineConsumerAcceptanceofSocialNetworking.pdf |