Customer relationship management implementation in Iran automobile industry
Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determ...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://eprints.utm.my/36650/5/KamyarKavoshPFPPSM2011.pdf |