The moderation effect of gender: a case study at an international airport in Malaysia

Marketing is concerned with the satisfaction of the customers’ needs and wants while achieving one’s own organisational (or self) goals (Chung & McLarney 2000). The word satisfaction has been fundamental to the marketing concept for over three decades (Parker & Mathews 2001). Outstanding mar...

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Bibliographic Details
Main Authors: Huam, Hon Tat, Balasubramaniam, Sangeetha, Md. Rasli, Amran, Jusoh, Ahmad
Format: Article
Published: Billion Brains 2011
Subjects: