Commitment and customer loyalty in Business To Business context
Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. C...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IISTE
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/40439/1/AzamHaghkhah2013_CommitmentandCustomerLoyaltyinBusiness.pdf |