Commitment and customer loyalty in Business To Business context

Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. C...

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Bibliographic Details
Main Authors: haghkhah, Azam, Abdul Hamid, Abu Bakar, Ebrahimpour, Alireza, Roghanian, Parastoo, Gheysari, Hamed
Format: Article
Language:English
Published: IISTE 2013
Subjects:
Online Access:http://eprints.utm.my/40439/1/AzamHaghkhah2013_CommitmentandCustomerLoyaltyinBusiness.pdf