A conceptual model of customer behavioral intentions: moderating effects of switching barriers and social ties
Service quality and customer satisfaction are believed to affect customer behavior. On that basis, research related to service quality and customer satisfaction whether in manufacturing or services sector continued to gain great attention among social science researchers and academicians. One of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/40440/1/NorazryanaMatDawi2013_AConceptualModelofCustomerBehavioral.pdf |