Strategic assessment of brand identity in organizations by using Aaker Model (case study: Iran and Asia Insurance Companies)
During the last two decades, brand assessment has become as a very important component in the organizations marketing strategies and the reason for this is that brand is seen as a valuable asset and a major source for distinction. This study is conducted aimed to strategic assessment of brand identi...
| Main Authors: | , , , , , |
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| Format: | Article |
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2013
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