Improving b2c e-commerce trust through social presence factors
In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...
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| Format: | Article |
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2013
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| _version_ | 1796859208725954560 |
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| author | Che Lah, Nur Syadhila Che Hussin, Ab. Razak Mohamed Dahlan, Halina |
| author_facet | Che Lah, Nur Syadhila Che Hussin, Ab. Razak Mohamed Dahlan, Halina |
| author_sort | Che Lah, Nur Syadhila |
| collection | ePrints |
| description | In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce environment. Taking the advantage of rapid growth of social network nowadays, the objective of this study is to improve current e-Commerce implementation through social presence. In order to achieve this objective, this study has explored e-Commerce trust properties with its attributes as suggested by previous researchers. Trust factors based on social presence attributes also have been identified. This research hopes to provide a guideline to online businesses in order to develop a trusted website based on updated trend of e- Commerce which is more customer-oriented. |
| first_indexed | 2024-03-05T19:23:47Z |
| format | Article |
| id | utm.eprints-47883 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:23:47Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | utm.eprints-478832017-01-31T07:30:29Z http://eprints.utm.my/47883/ Improving b2c e-commerce trust through social presence factors Che Lah, Nur Syadhila Che Hussin, Ab. Razak Mohamed Dahlan, Halina HF Commerce In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce environment. Taking the advantage of rapid growth of social network nowadays, the objective of this study is to improve current e-Commerce implementation through social presence. In order to achieve this objective, this study has explored e-Commerce trust properties with its attributes as suggested by previous researchers. Trust factors based on social presence attributes also have been identified. This research hopes to provide a guideline to online businesses in order to develop a trusted website based on updated trend of e- Commerce which is more customer-oriented. 2013 Article PeerReviewed Che Lah, Nur Syadhila and Che Hussin, Ab. Razak and Mohamed Dahlan, Halina (2013) Improving b2c e-commerce trust through social presence factors. Journal of Information Systems Research and Innovation (JISRI), 3 . pp. 44-53. ISSN 2289-1358 |
| spellingShingle | HF Commerce Che Lah, Nur Syadhila Che Hussin, Ab. Razak Mohamed Dahlan, Halina Improving b2c e-commerce trust through social presence factors |
| title | Improving b2c e-commerce trust through social presence factors |
| title_full | Improving b2c e-commerce trust through social presence factors |
| title_fullStr | Improving b2c e-commerce trust through social presence factors |
| title_full_unstemmed | Improving b2c e-commerce trust through social presence factors |
| title_short | Improving b2c e-commerce trust through social presence factors |
| title_sort | improving b2c e commerce trust through social presence factors |
| topic | HF Commerce |
| work_keys_str_mv | AT chelahnursyadhila improvingb2cecommercetrustthroughsocialpresencefactors AT chehussinabrazak improvingb2cecommercetrustthroughsocialpresencefactors AT mohameddahlanhalina improvingb2cecommercetrustthroughsocialpresencefactors |