Perceived image of Chinese tourists on Malacca world heritage sites
Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.utm.my/48907/25/LiewJanFuiMFAB2015.pdf |