Perceived service quality vs customer expectation in motorcycle shop
Customer satisfaction is an important concept to any business who wants to be competitive in market places. It is very important for companies to know how to measure this concept from the consumers’ perspective in order to better understand of needs and hence satisfy them. In Malaysia, despite the f...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.utm.my/51417/25/AidaKhoshraftarNouriMFC2014.pdf |