Consumer perceived risk, attitude and online shopping behaviour; empirical evidence from Malaysia
The development of e-commerce has increased the popularity of online shopping worldwide. In Malaysia, it was reported that online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using inter...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Physics Publishing
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/52225/1/MohdShokiMd2014_Consumerperceivedrisk%2Cattitude.pdf |