Halal logistics: a marketing mix perspective
Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf |