Motivations for value co-creation in higher education institutions using online platforms: case of idea bank
The involvement of stakeholders in value creation is one of the successful marketing techniques. It helps to introduce a very clear view of understanding the stakeholder’s needs, thought and suggestions. Stakeholder engagement in value creation will highlight the fact that new ideas for developing s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit UTM Press
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/56124/1/AzizahAbdulRahman2015_MotivationsforValueCo-CreationinHigherEducation.pdf |