Analysis of shopping mall attractiveness and customer loyalty
In a highly competitive retail market like Malaysia, shopping mall facilities and management services that are not customer oriented may drop out of competition and business. This is contingent upon the fact that growing competition among shopping malls in Malaysia in response to rising affluence an...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/57808/1/MatNaimAbdullah2015_AnalysisofShoppingMallAttractiveness.pdf |