Property Market Research: Chapter 1 - Introduction

Discusses the concept of market research, why market research is needed, concepts of market intelligence and market research, issues of research versus non-research and whether research is really needed.

Bibliographic Details
Main Author: Mar Iman, Abdul Hamd
Format: Teaching Resource
Language:English
Published: Nil 2008
Subjects:
Online Access:http://eprints.utm.my/5918/1/marres01.ppt